Right around the same time that
French postcards
were predicting lots of aerial and aquatic activities in the year 2000
as part of the 1900 Paris World's Fair, a German chocolate company
decided to get in on the future-telling business with a crafty marketing
campaign. For a short time,
Theodore Hildebrand and Son chocolate
company slipped colorful cards depicting theoretical life in the year
2000 into boxes of their sweets. Altogether, 12 such cards were
produced, predicting how a range of activities would get upgraded for
the 21st Century.
1. Police with X-Ray
It's unclear from the picture how an x-ray camera of sorts would
factor into crime-fighting. With both the legal and moral high ground,
couldn't the police apprehend the criminals face-to-face? Weigh in below
if you can make sense of it.
2. Flying Machines
What's a vision of the future without some personal flying machines?
This card features several different options that all look heinously
unsafe. Is that little girl even wearing a seat belt?!
3. Movable Houses
Alright, this one is just all wrong. They're still using horse-drawn
buggies and steam engines, having focused all the attention and effort
of their technological advancements on building portable rowhouses.
4. Airships
More air travel. And fashion stuck in the 1800s.
5. Undersea Ships
Perhaps even more tantalizing than the leisure submarine patrolling
the ocean floor are the sea bike, sea surrey, and sea wheeled-recliner
above.
6. North Pole Trip
It's true that air travel has made vacationing in remote locations
possible and even popular. But I haven't noticed a lot of hot air
balloon jaunts to the North Pole showing up on hip destination lists.
7. Water Walk
The genius here isn't the water-wheel unicycle or the
shoe-canoes—it's the artistic, elegant, and tech-free individual hot air
balloons that keep water-waders upright. Even the horse has one!
8. Ship Railway
So many questions. How is this better than a normal ship? Is it limited to shallow waters? WHY IS IT ON FIRE?!
9. Roofed City
This one seems like a great idea until you remember things like, you know, drought.
10. Theater
Things happening in one place will be able to be captured and viewed in an entirely different location in real time? Yup.
11. Moving Sidewalks
Scattered throughout the airport, these human conveyor belts are a
delightful respite that make you feel like you have super-speed compared
to the people on still ground. But in crowded cities? Now that just
sounds dangerous.
12. Good Weather Machine
Yes. Get on this, scientists.
All images via Wikimedia Commons.
so far off from reality
ReplyDeleteI think the idea technology was way too much for this 19th Century German Chocolate Company. I think they lacked a vision of the future!
ReplyDeleteNummer 8 braucht Hilfe.
ReplyDeleteThese predictions are great! Some are really thought through and sounds cool!
ReplyDelete