Vorbild sein

3 Guesses:  What does it mean:  Vorbild sein?  Why is the word "Kinder"  (ok:  its dative plural form) included in the text?  Certainly their images are also there.

Do you think these signs are effective?

Clue:  ,,Vorbild" is NOT "hero."

Generalization:  German kids don't tend to have the same hero worship thing going on as we do in the USA.   Would you agree?  

-- Anybody want to take a stab at justifying / explaining that statement?