Aus dem Blog von Adidas:
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Did you know that ADIDAS made the famous World Cup Shoe?
We still refer to the 1954 World Cup as the Miracle of Bern for so many reasons: Germany, crushed after World War II, had more pressing matters to deal with than a football tournament in Switzerland. But in the end, it was exactly what the country needed.
Facing the unbeatable Hungarians in the final, a victory seemed out of reach for the underdog Germany.
A close friend of team coach Sepp Herberger, he provided the players with a whole new boot made out of thinner, lighter leather and with screw-in studs. While the Hungarians struggled during the rainy final wearing heavy rain-soaked boots with studs too short to find a grip on the muddy field, the German team went on to score the game-deciding goal with more grip and a better feel for the ball.
For Germany, the victory brought new confidence, for adidas and Adi Dassler the innovative football boots brought international recognition and a market leadership in the football business.
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