Tuesday, May 7, 2013

Adi Dassler -- Freund von Sepp Herberger

Aus dem Blog von Adidas:

Fritz Walter's shoe
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Did you know that ADIDAS made the famous World Cup Shoe?

We still refer to the 1954 World Cup as the Miracle of Bern for so many reasons: Germany, crushed after World War II, had more pressing matters to deal with than a football tournament in Switzerland. But in the end, it was exactly what the country needed. 

Facing the unbeatable Hungarians in the final, a victory seemed out of reach for the underdog Germany. 

Enter Adi.

close friend of team coach Sepp Herberger, he provided the players with a whole new boot made out of thinner, lighter leather and with screw-in studs. While the Hungarians struggled during the rainy final wearing heavy rain-soaked boots with studs too short to find a grip on the muddy field, the German team went on to score the game-deciding goal with more grip and a better feel for the ball.

For Germany, the victory brought new confidence, for adidas and Adi Dassler the innovative football boots brought international recognition and a market leadership in the football business.



Wie spricht man ,,Adidas" aus???



Der Krieg!



3 comments:

  1. I remember you showing us a movie,I believe last year or earlier this year, about this World Cup game where they introduced the Adidas shoes. I think its a really cool story on how it all started and the history behind it.

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  2. Wir haben das Film gesehen! Sehr interessant.

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  3. Germany, the country that creates the most helpful inventions, but never gets the attention it deserves.

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